As part of a continuing series of theme-built project vehicles, Nissan just announced at the 2014 Shooting, Hunting, and Outdoor Trade Show in Las Vegas that it will be looking to the outdoor-loving media to help build the ultimate outdoor adventure vehicle based on the current-generation Titan.
"Nissan is invested in designing the most innovative trucks ever. Projects like this allow us to gather input directly from industry leading media members and those companies that embrace an outdoor lifestyle in their work and play, helping us deliver trucks that buyers want to own," said Fred Diaz, senior vice president, Nissan sales and marketing, parts and service in the U.S., in a statement.
More than 2,500 journalists have been asked to submit adventure suggestions for Project Titan via Twitter or video submissions; there are no restrictions on the type or scale of adventure to be conquered. Nissan will provide updates about project through Facebook and Twitter, with the final phase pairing a military veteran and outdoor journalist in the truck and sending them on their ultimate journey.
As Nissan continues the development of its next-generation full-size Titan pickup, the automaker is gathering insight from the people who know truck well. Project Titan builds on previous efforts to talk to the people who best understand what truck buyers really want.
Nissan announced early last year that the next-generation Titan will be offered with a new, optional Cummins 5.0-liter V-8 turbo-diesel. Whether that signals Nissan's desire to make stronger, heavier-duty pickups or simply offer a special towing package for its half-ton pickup remains to be seen.
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The results of Nissan's Project Titan vehicle-build program are in and participating Titan fans will be able to help outfit and customize a new rig with all sorts of outdoor and survival equipment for a pair of post-9/11 veterans.
As you might remember, the project was part of an event Nissan created for the 2014 Shooting, Hunting, and Outdoor Trade Show in Las Vegas in January, where Nissan asked thousands of outdoor journalists for their suggestions for the ultimate half-ton adventure vehicle (see video below). Nissan got valuable feedback about what features would be great to have on its next pickup truck (likely to be a 2016 model that will debut at the 2015 North American International Auto Show in Detroit). As part of the project, the participant who entered the winning submission would get to go on his or her ultimate adventure with two veterans.
The winner is writer Joe Byers, who was awarded a one-year lease on a 2014 Titan Pro-4X; he will be joining Iraq War veterans — David Guzman and Kevin McMahon — from the Wounded Warrior Project to Alaska to push this project truck to its limits. The adventure project will allow the three explorers to experience some of Alaska's beautiful remote backcountry.
We'll have more about exactly how this vehicle will be setup and what features it will offer in upcoming reports.
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