Icon Chevy Thriftmaster

Take a ride with new Icon Chevy Thriftmaster truck

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We were big fans of the Icon Chevrolet Thriftmaster when it debuted at the 2013 SEMA Show (okay, we're kind of big fans of whatever Icon does). Its retro looks and beautiful craftsmanship combined with a brawny 5.3-liter V8 make it seem like a prime vehicle for summer's night cruise.

Now, Roads & Rides has taken an inside look at the Thriftmaster and interviewed the truck's designer (and Icon's CEO) Jonathan Ward. Besides showing off the matte-colored truck on one of California's famous winding roads, R&R takes a look inside Icon's facilities and talks to Ward about the meticulous design work that's gone into the retro-modded pickup, ranging from designing a font for the gauges to perfecting the truck's innovative infotainment system.

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I never liked that body style but that's an amazing old pickup. I'm growing fond of matte paint and the brushed chrome look.

I like that era of trucks, all the brands. The matte paint really sets it off.

Sounds really cool right up until this part,

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perfecting the truck's innovative infotainment system.

Diesel Dan wrote:

Sounds really cool right up until this part,

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perfecting the truck's innovative infotainment system.

Full digital audio system by Audison with a Kenwood head unit. [AM/FM/CM/SAT/NAV/iPOD/MP3]. The truck is also a WiFi hotspot, capable of supporting up to 20 users in a 150' radius of the vehicle.

Yup, exactly what I'm not interested in.
FM/LS3 is all I'd need to listen too.

I agree, but, it's made for the masses, not us!

I would rather have a stock Thriftmaster than that vomit truck .

The original 235 or the bigger bore 261 with a turbo and overdrive transmission would suite my taste better. And raise it 3 inches.

Too keep with the modernized old school theme they could have used an Atlas I6 from a late model trailblazer even.

turbobill wrote:

The original 235 or the bigger bore 261 with a turbo and overdrive transmission would suite my taste better. And raise it 3 inches.

Then it wouldn't handle worth a damn, and we don't make motor mounts for inline sixes on that chassis.