Global Ranger Right Size?

Posts : 1925 Join date : 2013-02-27

Global Ranger Could Be Right Size for U.S.

Quote :: At the recent Chicago Auto Show PUTC talked to Ford executives about the possibility of a smaller, entry-level pickup truck making sense in a changing U.S. market.

Of course, Ford already has a popular global platform in the Ranger, which can be outfitted as a solid, bare-bones midsize pickup truck. As noted, Ford has been consistent about why bringing the global Ranger to the U.S. doesn't make sense. Simply put, the Ranger is too big and too strong, which is fine for markets that don't offer the F-150 but not so good for the U.S.

Recently PUTC heard about a global Ranger sitting at the offices of the Specialty Equipment Market Association, a trade association made up of companies that make or sell aftermarket automotive parts (these are the people who put on the SEMA Show). SEMA bought the Ranger so it would be available for members who might want to make parts for it and sell them overseas. PUTC paid SEMA a visit to see what all the fuss is about since they haven't seen a new Ranger since the redesign in 2011.