Subject: October Pickup Sales November 3rd 2015, 5:44 pm
Best Selling Pickup Trucks: October 2015
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The winning streak for pickup trucks continues, as October proved to be one of the strongest months of the year with overall auto sales gains about 10 percent higher than they were last year at this time.
Both Ford and Chevrolet are having steady, strong success in both their light-duty and heavy-duty lineups. Ford is showing steady growth and likely will make a year-end push with with some targeted incentives and regional discounts. Both Chevy and GMC are offering great deals on outgoing 2015 half-ton models to make room for the updated and restyled 2016 trucks. As you might expect, average transaction prices across the pickup truck segment are rising. The Chevy Colorado and GMC Canyon are enjoying strong sales as are other higher-priced half-ton and heavy-duty premium trim packages.
Standout sellers for October include Chevrolet and Ram; the Toyota Tacoma had a strong month as well and the Tundra held steady. Both Nissan and Honda have to look to the future as their new products won’t be available for several months. The Nissan Titan XD should start trickling onto lots by the end of the year, and we don’t expect the new Honda Ridgeline to make its debut until early next year; however, we will see a modified 2016 Ridgeline at the Specialty Equipment Market Association Show that is all prepped to run this year’s Baja 1000 race.