GM places another incentive brown bag over the new ugly Betty 1500

And she's almost perty now....

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[GM is] responding to the March sales totals that put Ram just a nose ahead of the Chevrolet Silverado in monthly sales: 42,532 versus 42,247. Statistically, that's a difference of just more than one-half of 1 percent. The year-to-date numbers put Ram about 11,000 units behind Chevy for 2014, and it could be even less by the end of the first quarter.

http://news.pickuptrucks.com/2014/04/chevy-responds-to-sales-loss-by-ramping-up-incentives.html

Both Ram and Ford (and GM too for that matter) already have incentives on the hoods of their trucks, as always it seems, so GM must be going to increase those incentives dramatically. Might be a great time to buy a new truck if you were planning on getting a Silverado anyway.

A short time ago GM was singing a different tune.

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GM Puts Margins Before Sales Defying Chrysler Discounts

Chevrolet dealer Gordon Stewart knows what it takes to sell a truck: cash discounts. Yet General Motors Co. (GM) won’t increase incentives to match its U.S. rivals.

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http://www.bloomberg.com/news/2014-03-31/gm-puts-margins-before-sales-defying-chrysler-discounts.html