April Pickup Sales

Best-Selling Pickup Trucks: April 2015

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Predictions about April sales were pretty close; most automotive analysts said this would be a solid month for light-truck sales because of the winter thaw and strong incentive competition. In fact, manufacturers making pickup trucks, SUVs and crossovers look like they're having their best first-quarter sales total in almost 15 years. Some experts are confidently saying — barring any significant negative global or national events — that this puts the year-end totals on course to hit 17 million in vehicle sales.

All the big truckmakers are reporting strong gains for April except Ford, with the Chevrolet Silverado and GMC Sierra leading the charge with strong improvements over April 2014. The midsize segment continues to grow, with Chevy, GMC, Toyota and Nissan showing they can keep buyers interested and not steal sales from their full-size counterparts.

April sales traditionally slump slightly when compared to March numbers, when many automakers make a push for sales at the close of their fiscal year, but this is a strong sales month that could provide strong momentum for an equally strong summer.

PickupTrucks.com

GM's April Sales Press Release wrote:

GM’s trucks and crossovers posted double-digit sales increases in April, up 13 percent and 25 percent, respectively. Thanks to new products, GM’s estimated share of the retail market for midsize pickups is now 31 percent calendar year to date, according to J.D. Power PIN. For small crossovers, it is 55 percent and for large SUVs it is 74 percent.

That's GM's current unsung hero the full size SUV's are killing it.  Saw three new, dealer tag units today.  These things fill the landscape here.  MSRP's on those things are considerably high.

April's Fastest- and Slowest-Selling Pickups

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With robust sales since January, 2015 is showing signs of being one of the strongest auto industry sales years in almost two decades, and much of that success is due to pickup trucks and SUVs selling well. Six of the 10 fastest-selling pickup trucks in April were GM products, with GMC leading the way with its new Canyon and 2500/3500 heavy-duty Denali models. Manufacturers know they have a hit anytime a new vehicle sits on a dealer lot for an average of three weeks or less.

To qualify for our fastest-selling list, a pickup must meet a significant sales threshold so we can eliminate special packages or limited-edition trims. Our slowest sellers have no threshold. It's worth noting that popular models like the Toyota Tacoma, Chevrolet Colorado and Ford F-150 crew-cab configurations sold several thousand vehicles in April, and they're selling at a much faster pace than many popular cars.

It's also worth noting that the Chevrolet Silverado 1500 crew cab, typically a popular model, is the only half-ton on the slowest-selling list, taking an average of almost 2.5 months to record a sale. Alternatively, the average amount of time for a half-ton crew cab to sell in April was 46 days (which also happens to be the same amount of time it took a GMC Sierra 1500 Denali to sell).

PickupTrucks.com