Market Share

Truck Wars Heat Up With Market Share Shift

Quote :

Pickup trucks are selling at some of their highest volumes in almost a decade, making monster profits for automakers. That means the Truck Wars are likely to get more intense in the next several months. For now, Chevrolet seems to be the big winner in the pickup segment as the only player in the field to grow its market share in the last year.

According to Automotive News, much of the momentum sits with GM as both its pickup trucks — the Chevrolet Silverado 1500 and GMC Sierra 1500 — are providing a one-two punch that Ford and Ram, so far, cannot counter.

The Silverado and Sierra were redesigned for the 2016 model year and seem to be benefiting more than the Ford F-150 (all-new for the 2015 model year) and the Ram 1500 (now the oldest major player in the segment). Some analysts are speculating that this could be when truckmakers start to invest more in incentive spending (putting cash on the hood to improve sales), but so far they all seem to be cautious about falling into that familiar trap.

How deep into 2016 GM can keep its pickup truck sales momentum going is likely to depend on the price of fuel, how popular midsize pickups become and which truckmaker is the next to push the technology and features envelope. Ford is scheduled to introduce a new 2017 Ford Super Duty and 2017 F-150 Raptor this year; Honda's new 2017 Ridgeline goes on sale in the next few months; and Ram seems to be working with new features, designs and existing trim package. The next-generation heavy-duty GM pickup trucks will be shown to journalists near the end of the year.

Look for most of the truckmakers to find ways to squeeze more capacity out of existing production lines to meet demand.

PickupTrucks.com

PUTC at it's finest. Not a single metric to quantify anything espoused. I guess this would be more of an op-ed than informational piece.

That truck pictured however is good looking, pretty color.

joemac wrote:

That truck pictured however is good looking, pretty color.

Both the Sierra and Silverado are fine looking trucks now. Far better than the GMT900s (Silvy at least). Even the mid-sizes are looking good.