September Pickup Sales

Best Selling Pickup Trucks: September 2015

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With Volkswagen dominating the headlines during September, some worried about industry sales repercussions; thankfully, they have not materialized. If anything, most truckmakers found September to be flat or slightly stronger than last year at this time.

Generally fall tends to be the start of a pretty good run for pickup sales as businesses and families want to make big purchases before winter. Unfortunately that didn't pan out for Ram this September as sales were flat compared with last September. On the plus side, Ram's year-to-date sales were 3.4 percent better than last year.

The big winners for the month are clearly Ford and GM. Ford has been building strength over the last few months and is seeing the biggest year-over-year gain it's seen all year, thanks in large part to both F-150 plants now running at full speed. GMC, in particular, has experienced steady growth throughout the year, making its three-truck strategy work as well as anyone could have predicted. Toyota also continues its strong push with solid Tundra sales; the new 2016 Tacoma is just getting to dealerships now.

No doubt we'll see more incentive spending as the year draws to an end and automaker marketing teams fuel end-of-the-year sales wars with discounts. Some industry experts are predicting that 17 million vehicles sold by Dec. 31 will be an easy target to hit.

PickupTrucks.com

September's Fastest and Slowest Selling Pickups

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The all-new 2016 Toyota Tacoma has been available at dealerships for almost one full month, and sales seem to be very strong. Crew-cab and extended-cab models are selling well according to our September sales data, yet only four models with full-size doors met our minimum threshold requirement of 100 sales to make our top 10 list.

Typically any pickup truck with less than a 30-day supply is seen as a hot seller, but our list this month is dominated by the new midsize players from Toyota and GM. The Tundra and Ram are the only half-tons that made our top-sellers list, while the 2016 Ram and Ford three-quarter-ton trucks are the only heavy-duty models to break into the top 10.

As is normal this time of year — when there is overlap between the outgoing 2015 models and incoming 2016s — all the players on our slowest-selling list are from the outgoing model year, with work-duty regular- and extended-cab models dominating the list.

PickupTrucks.com

PUTC's bottom threshold of 100 units is way too low, as it heavily skews the results. It should be based on percentages of total model sales. Like must be 50% of monthly totals or something similar.