July Pickup Sales

Best Selling Pickup Trucks: July 2015

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Sales momentum continues to build as we head deep into summer and see fall on the horizon. It'll be interesting to see how the Fiat Chrysler Automobiles recalls and buyback program, and the trouble Ford is having with Insurance Institute for Highway Safety testing will affect both half-ton and heavy-duty sales in the coming months. For now, though, July sales are strong for just about every pickup sold in the U.S.

Chevrolet and Toyota once again had strong months, as their midsize and half-ton offerings are their strongest sellers. Chevrolet, overall, is ahead of last year almost 20 percent with a huge July sales gain — the best in almost 10 years — up more than 30 percent over July 2014.

It's worth noting that many analysts who predicted the new midsize GM pickups — the Chevy Colorado and GMC Canyon — would steal sales from their big brothers — the Chevy Silverado 1500 and GMC Sierra 1500 — are likely doing some backpedaling. Dealers seem to be doing a good job emphasizing the strengths and differences of each pickup during their sales pitches. Both Chevy and GMC full-size and midsize pickup sales are quite strong, with the latter averaging the highest transaction prices in their respective segments. Additionally, the sales split between Chevy and GMC full-size pickups is identical to the sales split between the Chevy Colorado and GMC Canyon midsize pickups. In both cases, the GMC brand is just a hair more than 26 percent of the total combined (Chevy plus GMC) brand sales.

We should also note that it looks like Ford sales are beginning to strengthen a bit, as the production pipeline for F-150s starts filling to capacity and both plants (in Dearborn, Mich., and Claycomo, Mo.) begin responding more effectively to dealer orders.

The only other pickups currently on sale on the list that are down for the month are from Nissan (technically there is no 2015 Honda Ridgeline on sale now). The all-new Titan will debut near the end of the year, and the Frontier suffers from an aging platform in a segment where each of its competitors offers more style and better equipment.

As we head into fall, traditionally a good time of year for dealerships, expect to see continued strong sales from most of the truckmakers.

PickupTrucks.com

F-Series sales increased roughly 10k units compared to last month.  Inventory didn't suddenly snap crackle pop fix itself.  Seems getting the prices somewhat back south with incentives helped in July.

GM's taking no prisoners with the half tons. The delta gain in half tons this month for GM would seem pretty substantial as GM beat Ford all in at 9900 units.

Yup, GM's doing it right for now. Good to see.

Are Colorado and Canyon sales slowing. Maybe some are waiting for the diesel?

Diseasel wrote:

Are Colorado and Canyon sales slowing. Maybe some are waiting for the diesel?

Not sure what you mean by slowing, but they are increasing. Colorado sales for July was 7209 versus 6558 for June and Canyon sales for July was 2654 versus 2532 for June.

I meant to say a slowing rate of increase. Would of thought there'd be a typical exponential-like increase relative to pent-up demand for a newly designed mid-size pickup but I didn't look close at the numbers.

July's Fastest and Slowest Selling Pickups

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Pickup truck sales continue to keep the big automotive manufacturers strong and happy as profits from premium trim levels and average transaction prices continue to climb. The new midsize GM twins continue to be top performers on this list with demand for the Chevrolet Colorado and GMC Canyon still high. By all accounts, the popularity of the midsize pickups has not cut into sales of the half-ton Chevy Silverado 1500 and GMC Sierra 1500, which both racked up strong July sales.

We should note that Ford is doing well with strong demand for model-year 2016 Super Dutys, which are largely unchanged from 2015. As more of those new models come off the Kentucky Truck Plant line and fill the supply chain, expect to see the "days on sale" number climb. Additionally, if you’re in the market for a heavy-duty pickup (either three-quarter ton or one ton), it looks like there are plenty of big-truck choices with triple-digit "days on sale" numbers — our guess is dealers are more likely to offer better deals on those pickups.

The data for our Fastest and Slowest lists comes from several registration and sales sources; the fastest sellers must meet a specific sales threshold so we can eliminate the specialty, low-volume "unicorns." The slowest sellers do not have any threshold requirement.

PickupTrucks.com