Luxury Vehicles

Here's How Detroit is Selling More Luxury Vehicles than Germany and Japan

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Now there's an attention-grabbing headline. Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures ,six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five.

Every enthusiast knows that pickup trucks are Americas most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000.

Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below.

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Would be interested in how close or not the Yukon, Yukon Denali, and Escalade were to making the list.

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Moreover, the average price of luxury SUVs like the Cadillac Escalade and some models of the Yukon was a fat $77,822 through the first 10 months of the year, a 19 percent increase since 2009, according to Edmunds.com.

http://www.dallasnews.com/business/autos-latest-news/20141206-gm-arlington-plant-still-running-hard.ece

Through November this year the Yukon has 36,840, and Escalade has 17,201 sold. GM holds 76% percent of the full size SUV market.

They're showing the top ten models by VOLUME transacting over $50,000. I'm assuming while the Escalades and Denalis are pricey indeed, they are lacking the volume sales of the 'so-called' less elaborate trucks.