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 July Pickup Sales

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ggbaird




Posts : 1925
Join date : 2013-02-27

July Pickup Sales Empty
PostSubject: July Pickup Sales   July Pickup Sales EmptyAugust 2nd 2016, 8:11 pm

Best-Selling Pickup Trucks: July 2016

Quote :
Demand for pickup trucks and full-size SUVs continued to be relatively high in July, but both Ford and Ram showed signs of slowing sales. Additionally, Chevrolet has begun to slow some of the bleeding it's been doing the last few months; Chevy's sluggish pickup sales have been due in large part to parent company GM's strategy to keep a more balanced day's supply in the production pipeline. GM recently reconsidered that strategy because demand from dealers is quite strong. More Chevrolet Silverados and GMC Sierras, the dealers say, mean more sales. We just hope GM doesn't forget that this strategy can backfire if it falls back into the habit of chasing market share instead of encouraging organic sales growth.

The big winners for July, from a comparative percentage basis, continue to be midsize trucks, with the Nissan Frontier up more than 80 percent year-over-year in June and more than 70 percent in July. Likewise, the GM midsize pickups, the Chevy Colorado and GMC Canyon, had a good month, putting themselves well ahead of where they were last July. The Colorado is up almost 25 percent for the year, and the Canyon is up almost 20 percent. The segment leader, the Toyota Tacoma, is still selling close to double what the second-place competitor sells but is up only incrementally over 2015 numbers.

It's worth mentioning that this is the first full month of sales for the all-new Honda Ridgeline and it looks likely to settle into a nice monthly average of around 3,500 units. That would take Honda out of the pickup sales cellar by the end of August.

Expect Nissan Titan sales to improve before the end of the year since the all-new, heart-of-the-market half-ton Titan — not the niche-oriented Titan XD with the 5.0-liter V-8 Cummins engine, which isn't selling particularly well — will be on sale later this fall.

On a final note, Ford F-Series full-size pickups continue to beat the combined sales of the Silverado and Sierra but by only a small margin. The deep cuts into Ford sales that GM was hoping to make with the aluminum-versus-steel-bed commercial blitz don't seem to have materialized. That could mean we'll see more aggressive action in cab- and trim-specific incentives in the near future. We'll have to wait and see which manufacturer makes the first move in that arena.

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theshyguy




Posts : 1039
Join date : 2013-04-24
Age : 40
Location : Lubbock Texas

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PostSubject: Re: July Pickup Sales   July Pickup Sales EmptyAugust 2nd 2016, 11:57 pm

Fords overall performance was lackluster this quarter. I hope the companies are being smart to realize that vehicle sales may have peaked already. If gasoline goes up or the economy finally realized a recession, cheaper and more fuel efficient vehicles will be in more demand than pickups and SUVs.

Midsize is kicking some tail!
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ggbaird




Posts : 1925
Join date : 2013-02-27

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PostSubject: Re: July Pickup Sales   July Pickup Sales EmptyAugust 8th 2016, 7:08 pm

July 2016 Pickup Sales Breakdown

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With the first full month of sales for the all-new 2017 Honda Ridgeline reported and the continued strength of the Chevrolet Colorado, the midsize pickup truck segment will likely keep growing through the end of the year. Likewise, the Toyota Tacoma is still ahead of 2015's pace and is likely to end the year with the highest sales number in its history.

Ford continues to dominate in the full-size segment, although the F-Series' slowed pace is a stumble. The GMC Sierra is the only full-size pickup lineup that had a solidly good month, selling 13.2 percent more trucks than in July 2015. Toyota Tundra sales will continue to be constrained because Toyota is biasing its San Antonio production line in favor of the newer, better-selling Tacoma. Lastly, the Nissan Titan XD (the truckmaker's heavy-dutyish pickup) that's now offered with the choice of a V-8 gas engine or smaller Cummins diesel is slowly gaining traction in the marketplace. Things should really begin to pick up for Nissan when the more mainstream Titan half-ton hits dealerships later in the fall.

GM is expanding its lead with its successful three-truck strategy, while Ford has plans to rehabilitate a production plant, very likely for a new midsize player several years down the road. For now, Ford will have to settle for having the top-selling half-ton, three-quarter-ton and one-ton pickups in their respective segments. Additionally, Ford has just revamped its entire lineup of F-250, F-350 and F-450 Super Duty pickups and will begin selling the all-aluminum-body HDs in just a few months. Both GM and Ram are getting ready to respond with their own upgraded HD models.

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