EcoBeast

Posts : 1925 Join date : 2013-02-27

Ford files trademark for 'EcoBeast' moniker

EcoBeast Image119

Quote :: Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam.

Ford has registered the name 'EcoBeast' with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing.

As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned.

Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

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Posts : 371 Join date : 2013-03-01

It's dumb.

Posts : 516 Join date : 2013-02-28 Age : 48 Location : IL

5.0L V8 eco-boosted

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Subject: Re: EcoBeast December 31st 2014, 9:10 pm

I don't think a lot of companies would run out and start using the name EcoBeast.

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Don't believe everything you read on the internet- George Washington.

Posts : 1916 Join date : 2013-04-17 Location : Texas

Many times a company will do this just to protect another similar copyrighted marketing term. Same is done with Internet domain name registrations.